PIKAPET
A Melbourne pet business across physical retail and Shopify. Winner of the 2024 East Melbourne Local Business Award for Pet Care.
About Lance Studio
Built close to the work.
I operate a real retail business, ship software for Shopify, and handle the practical store work that sits between the two.
BasedMelbourne, Australia
PracticeCommerce operations
PlatformShopify
ModeIndependent
Documented work
2024
PIKAPET · East Melbourne Local Business Award winner, Pet Care
Evidence from a business I operate.
View the public recordThe short version
Operator first. Studio second.
Lance Studio did not begin with a slide deck. It came out of running PIKAPET and repeatedly meeting the same unglamorous problems: launches that had to go live, store details that could not be wrong, and tools that still had to work on an ordinary trading day.
Some of that work became software. Some stayed inside the business. The public portfolio is intentionally small; the useful part is the judgement behind it.
“If it cannot survive Tuesday, it is not finished.”
Selected evidence
A small public index.
Enough to show the range. Not enough to expose the machinery.
SamePoints
A listed Shopify app built for one loyalty balance across Shopify online orders and Square in-store payments.
Kept quiet
Store operations, storefront components and internal tools. Shown selectively, when the work is relevant.
The operating standard
Quiet, useful, accountable.
Good commerce work is rarely theatrical. It removes friction, respects the boundary and holds up after handover.
Useful before impressive.
The store has to work before the case study gets polished.
Evidence before claims.
Real links, real operations and clear limits beat vague authority.
Small enough to stay close.
You speak with the person doing the work, not an account layer.
Start with the actual problem
Something worth looking at?
Send one store link and a short note. If I can help, I will tell you where I would start.